Custom DTC Architecture • Liquid 2.0

High-Converting Shopify Stores
Designed for Relentless Scale.

Transform your DTC brand with custom Shopify Online Store 2.0 themes engineered for rapid sub-2-second load times, superior mobile ergonomics, and effortless checkout conversions.

Custom Liquid 2.0 Code

Mobile-First UX/UI

Sub-2s Load Speeds

Figma-to-Shopify Precision

High-AOV Cart Drawers

Zero-Downtime Migration

Shopify Development Benchmark
DTC Performance Standard
95+ Speed Score
+42%
Average CVR Lift
Post-redesign benchmark
<1.8s
Mobile LCP Load Time
Core Web Vitals green
What Brands Experience:
Elimination of slow clunky third-party page builders

Streamlined slide-out cart with one-click upsells & free shipping bar

Fully editable custom section blocks in native Shopify Customizer

Full-Stack Shopify Engineering

Designed to Delight Shoppers,
Architected to Maximize Revenue.

We combine human-centered design with rigorous performance engineering to build digital flagships that convert traffic into loyal repeat buyers.

01

Custom Liquid 2.0 Theme Architecture

Clean, modular Shopify Online Store 2.0 themes built from scratch or deeply tailored to your brand identity. Zero bloated page builders, ensuring ultra-lean asset bundles.

Bespoke Liquid & JSON Templates
Modular Drag-and-Drop Sections
Native Metafields Integration
Zero Code Bloat Architecture
02

High-Converting DTC UX/UI Design

Figma-to-Shopify pixel-perfect translations engineered around conversion heuristics. We eliminate customer friction points from landing to checkout.

Intuitive Navigation Hierarchy
Mobile-First Responsive Layouts
Friction-Free Sticky Cart & Drawers
High-Impact Product Showcase Galleries
03

Conversion-Engineered Product Pages (PDP)

Custom product detail pages equipped with dynamic variant selectors, bundle builders, size advisors, social proof carousels, and urgency triggers.

Dynamic Variant & Tiered Pricing
Interactive Bundle & Cross-Sell Add-ons
Trust Badges & Guarantee Seals
Embedded Video & Rich Media Support
04

Checkout Extensibility & Post-Purchase Upsells

Modern Shopify Plus checkout customizations and standard checkout optimizations that maximize Average Order Value (AOV) before and after purchase.

Shopify Functions Custom Discounts
Post-Purchase 1-Click Upsell Flows
Localized Multi-Currency & Payment Gateways
Address Autocomplete & Fast Pay (Shop Pay)
05

Third-Party App & ERP Tech Stack Integration

Seamless integration of vital ecommerce infrastructure without sacrificing page speed: Klaviyo, Gorgias, Recharge, ShipStation, and custom ERPs.

Klaviyo Email & SMS Flow Sync
Subscription Management (Recharge/Smartrr)
Inventory & Warehouse ERP Connectors
Lightweight App Audit & Consolidation
06

Seamless Platform Migration to Shopify

Frictionless migration from WooCommerce, Magento, BigCommerce, or custom platforms with 100% preservation of SEO URLs, customer accounts, and order history.

301 Redirect Mapping & SEO Defense
Customer & Historical Order Migration
SKU & Variant Taxonomy Transfer
Zero-Downtime DNS Cutover
Agile Development Lifecycle

Our 4-Stage Store Launch Blueprint

01

Discovery & Strategic Wireframing

We analyze your brand DNA, target demographics, competitor stores, and customer journeys to build wireframes optimized for high AOV and conversion.

02

UI/UX Design in Figma

Creation of full desktop and mobile high-fidelity UI mockups with custom typography, iconography, and high-impact visual components.

03

Clean Liquid Development & Testing

Writing semantic, high-performance Liquid 2.0 code with full responsiveness, accessibility auditing, cross-browser testing, and speed checks.

04

App Integration & Launch QA

Rigorous end-to-end checkout simulations, payment gateway verification, tracking pixels (Meta, GA4, TikTok), and seamless live launch.

150+
Shopify Stores Launched
99.9%
Uptime & Architecture Health
+34%
Average Order Value (AOV) Boost
0
Code Bloat / Unneeded Apps

Frequently Asked Questions

Do you build custom Shopify themes or use pre-made templates?

We offer both options depending on your timeline and budget: completely bespoke custom Liquid themes crafted from Figma designs, or premium Shopify themes engineered and heavily customized for superior speed and conversion.

Absolutely. We design mobile-first because over 75% of ecommerce transactions happen on smartphones. We enforce strict asset budgeting, lazy loading, and sub-2-second load times.

Yes. We map comprehensive 301 redirects for every existing URL, preserve metadata, schema markup, and product handles so your organic search rankings and Google indexing remain intact.

Yes! We build using Shopify Online Store 2.0 architecture, giving your team flexible drag-and-drop section controls, rich text editors, and custom metafields without ever needing to touch raw code.

Complimentary Strategic Evaluation

Get a Free Audit of Your E-commerce Store

Uncover the Hidden Potential of Your Online Business.

Is your e-commerce store reaching its full potential? Find out with our free audit at EZPursue. Our experts will analyze your store’s performance, user experience, conversion rates, SEO effectiveness, and more. Get valuable insights and actionable recommendations to boost your online sales and drive growth.

For Existing Brand

Account Performance Deep-Dive

We analyze 20+ Amazon reports across your ads, listings, inventory and account health, then benchmark you against the market to show exactly where you stand and where you’re losing money.

For New Brand

Market & Product Viability Check

Launching a new brand? We study your competition, demand and pricing first, so you know your product can win before you invest in inventory or ad spend.

Every audit ends with a clear 60-90 day growth plan: prioritized actions, realistic targets, and zero guesswork.

Direct Strategist Evaluation
48-Hour Turnaround

Request Your Store Audit

Fill out your details below and our senior e-commerce strategists will analyze your listing or storefront.

Audit Form
Complimentary Growth Audit

Get A Free Audit

We build, optimize, and scale Amazon businesses with data-driven strategy, high-performance advertising, and conversion-focused execution. From first sale to serious scale.

Audit Form