PERFORMANCE-DRIVEN AMAZON ADS & PPC

Amazon Advertising & PPC Optimization

Dominate Amazon search results and eliminate ad spend waste. We architect full-funnel Sponsored Products, Brands Video, and DSP campaigns engineered to drive market share while lowering your blended TACoS.

32.4% Avg. ACoS Reduction
4.8x Average Return on Ad Spend (ROAS)
Hourly Algorithmic Dayparting
PPC Engine Status
Efficiency Index: High
ROAS: 5.12x
Targeted ACoS
18.6%
-11.4% vs baseline
Blended TACoS
8.9%
Healthy Margin

Daily negative keyword harvesting active

Sponsored Brands Video top placement locked

Automated overnight dayparting budget protection

Amazon Advertising Verified Partner

Live Pacing

COMPREHENSIVE AD SUITE

Engineered for High Return on Ad Spend (ROAS)

We combine algorithmic technology with senior analytical strategy to ensure every dollar invested delivers profitable revenue.

01

Full-Funnel Sponsored Products

Granular single-keyword ad groups (SKAGs) and auto-to-manual keyword isolation. We systematically harvest high-converting search queries, bid down bleeders, and dominate top-of-search placements for peak conversion.

Keyword Harvesting Automation
Top-of-Search Multiplier Optimization
Exact & Phrase Match Keyword Isolation
Product ASIN Target Defense & Conquesting
02

Sponsored Brands & Video Ads

High-impact multimedia ad experiences designed to capture attention and elevate your brand above generic competitors. We deploy custom video creative, multi-ASIN collection headers, and Storefront-linked campaigns.

High-CTR Sponsored Brands Video
Storefront Sub-Page Routing
Custom Headline Copy A/B Testing
Brand Share-of-Voice (SOV) Expansion
03

Sponsored Display & Audience Retargeting

Re-engage shoppers who viewed your detail pages but didn’t convert. We target competitor PDPs, cross-sell complementary catalog items, and deploy lifestyle audience targeting across Amazon property networks.

Purchases & Views Remarketing
Competitor Detail Page Conquesting
In-Market Audience Category Targeting
Cross-Sell Basket Size Expansion
04

Amazon DSP (Programmatic Display & Video)

Access exclusive Amazon first-party customer audience data to target shoppers on and off Amazon. Build brand awareness, re-engage lapsed customers, and build defensible long-term customer lifetime value (LTV).

Amazon 1st-Party Behavioral Data
Off-Amazon Web & App Retargeting
Streaming TV & Twitch Video Placements
High-LTV Customer Acquisition
05

Algorithmic Dayparting & Bid Management

Eliminate wasted budget during low-converting overnight hours. Our automated dayparting schedules budget allocation into your highest-converting peak hours, protecting cash flow and maximizing blended efficiency.

Hourly Conversion Rate Profiling
Real-Time Dynamic Bid Adjustments
Peak Hours Budget Pacing
Elimination of Overnight Ad Waste
06

TACoS & Blended Margin Preservation

We don’t just report on ACoS; we optimize for Total Advertising Cost of Sale (TACoS) to ensure paid ads drive compounding organic ranking velocity rather than eating into your net profitability.

Sub-12% Blended TACoS Benchmarks
Organic vs. Paid Revenue Correlation
Contribution Margin & Net Profit Auditing
Executive Weekly Performance Scorecards
STRATEGIC ROADMAP

Our 4-Step PPC Optimization Methodology

From search term purification to category conquesting, here is how we systematically scale Amazon advertising.

01

Search Term & Waste Audit

We analyze your 60-day historical search term reports to identify negative keyword bleeders, non-converting ASINs, and wasted ad spend.

02

Campaign Architecture Restructuring

Rebuild into hyper-targeted campaign clusters (Rank, Profit, Defense, Conquest) with dedicated daily budgets and isolated bidding.

03

Algorithmic Bid & Dayparting Rollout

Implement daily bid adjustments based on conversion velocity, top-of-search multiplier levers, and dayparting pacing.

04

Scale & Category Dominance

Leverage Sponsored Brands Video and Amazon DSP to unlock new market share while driving down blended TACoS.

Frequently Asked Questions

Common questions on budget management, scaling strategies, and TACoS.

How quickly can we expect to see our ACoS and TACoS improve?

Immediate waste reduction typically occurs within the first 14 days by pruning negative keywords and eliminating bleeders. Full campaign maturation and sustained organic rank lift are achieved within 30 to 60 days.

Yes. Our senior ad strategists manage Sponsored Ads and Amazon DSP across both Seller Central (3P) and Vendor Central (1P) platforms, ensuring optimal performance regardless of fulfillment model.

Depending on your category margins and growth stage, we typically target an optimal blended TACoS between 8% and 14%. This ensures healthy profit extraction while preserving aggressive organic BSR ranking velocity.

No. We operate on performance and transparency. We believe our results, margin improvements, and dedicated senior account leadership speak for themselves month after month.

Complimentary Strategic Evaluation

Get a Comprehensive Amazon Advertising & PPC Audit

Uncover inventory leakage, hidden listing suppressions, Buy Box losses, and untapped keyword ranking opportunities within 24 hours.

Is your e-commerce store reaching its full potential? Find out with our free audit at EZPursue. Our experts will analyze your store’s performance, user experience, conversion rates, SEO effectiveness, and more. Get valuable insights and actionable recommendations to boost your online sales and drive growth.

For Existing Brand

Account Performance Deep-Dive

We analyze 20+ Amazon reports across your ads, listings, inventory and account health, then benchmark you against the market to show exactly where you stand and where you’re losing money.

For New Brand

Market & Product Viability Check

Launching a new brand? We study your competition, demand and pricing first, so you know your product can win before you invest in inventory or ad spend.

Every audit ends with a clear 60-90 day growth plan: prioritized actions, realistic targets, and zero guesswork.

Direct Strategist Evaluation

48-Hour Turnaround

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Fill out your details below and our senior e-commerce strategists will analyze your listing or storefront.

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Complimentary Growth Audit

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We build, optimize, and scale Amazon businesses with data-driven strategy, high-performance advertising, and conversion-focused execution. From first sale to serious scale.

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