Omnichannel Paid Acquisition & Performance Media

High-ROAS Shopify Ads
Across Meta & Google PMax.

Scale your DTC store profitably. We build full-funnel advertising architectures combining Meta advantage+ shopping, Google Performance Max, and server-side CAPI tracking to maximize blended MER.

Meta CAPI Server-Side Tracking

Google Performance Max (PMax)

Blended MER Optimization
Creative Fatigue Rotation
High-Intent Search Defense
Direct-Response UGC Angles
MER
Paid Media Health

Blended Growth Scorecard

4.6x Blended MER
Meta In-Platform ROAS
4.28x
Cold Prospecting & DPA
Google PMax ROAS
5.42x
Shopping + Brand Search

Server-Side CAPI Match Quality

9.8 / 10 Match Score

Zero tracking drops from iOS Safari ad blockers. Real-time purchase webhooks routed directly to Meta and Google servers.

Weekly creative batch testing to eliminate ad fatigue

Omnichannel attribution alignment with Shopify backend revenue

Media Buying Blueprint

Full-Funnel Paid Advertising Engine

Our omnichannel framework systematically converting cold prospective clicks into high-LTV repeat brand buyers.

tof
60% - 70% of Ad Spend

Top of Funnel (TOF) - Cold Acquisition

Channels:Meta Broad Targeting, TikTok Spark Ads, YouTube Shorts
Campaign ObjectiveCapturing new high-intent prospective buyers who have never heard of your brand.
Ad Tactics & Angles
Direct-response split-screen video hooks (problem vs solution)
Founder story & behind-the-scenes authentic brand narratives
Broad algorithmic targeting leveraging Meta advantage+ audience modeling
Cost Per Click (CPC) and Thumb-Stop Rate (>40%) optimization
Active Algorithm Optimization
mof
15% - 20% of Ad Spend

Middle of Funnel (MOF) - Consideration

Channels:Meta Static Carousels, Google Non-Brand Search, Influencer Whitelisting
Campaign ObjectiveEducating warm prospects who clicked but hesitated to purchase on their first visit.
Ad Tactics & Angles
Customer review quote overlays & press endorsement badges
Comparison grids demonstrating your product superiority over cheap alternatives
Google Search intent ads capturing category searches (e.g., "best ergonomic desk")
Unboxing demonstrations and deep-dive technical material breakdowns
Active Algorithm Optimization
bof
10% - 15% of Ad Spend

Bottom of Funnel (BOF) - Conversion Closing

Channels:Google Performance Max (PMax), Meta Dynamic Product Ads (DPA)
Campaign ObjectiveRetargeting cart abandoners and high-intent visitors to finalize the transaction.
Ad Tactics & Angles
Dynamic catalog retargeting showing the exact SKU and variants browsed
Google Branded Search defense to prevent competitors from stealing your traffic
Time-sensitive introductory offers & first-order shipping incentives
Shop Pay 1-click accelerated checkout landing page flows
Active Algorithm Optimization
retention
5% of Spend + Klaviyo Automated Flows

Retention & LTV - Repeat Monetization

Channels:Customer List Custom Audiences, VIP Early Drops, Email & SMS
Campaign ObjectiveMaximizing Customer Lifetime Value (LTV) and Repeat Purchase Rates.
Ad Tactics & Angles
Cross-selling complementary accessory bundles 30 days post-purchase
Replenishment reminder ads calibrated to the average product consumption lifecycle
VIP early bird access to seasonal sales (BFCM, Summer Drops)
Server-side audience exclusion to prevent wasting ad budget on recent buyers
Active Algorithm Optimization
Channel Strategy

Multi-Platform Growth Allocation

How we diversify your media mix across high-converting advertising channels:

Impulse Visual Scale

Meta Ads (FB & IG)

Creative-driven prospecting, UGC mashups, scalable Advantage+ shopping campaigns.

Target ROAS
3.8x - 5.2x
High-Intent Capture

Google Ads (PMax & Search)

Capturing shoppers actively typing buying queries into Google & Google Shopping.

Target ROAS
4.5x - 7.0x
Viral Hook Discovery

TikTok Ads

Native trend jacking, Spark Ads from creator handles, reaching Gen-Z & Millennial buyers.

Target ROAS
2.8x - 4.2x

Frequently Asked Questions

How do you bypass iOS 14+ tracking issues and signal loss on Meta?

Never. All work is conducted on a duplicate staging theme. We rigorously test your Meta Pixel, Google Analytics 4, TikTok tags, and checkout flows before anything goes live.

In-platform ROAS reported by Facebook or Google is often inflated due to view-through attribution overlaps. We manage ad budgets based on Marketing Efficiency Ratio (MER = Total Store Revenue / Total Ad Spend), ensuring that scaling spend generates real net cash in your bank account.

Yes. Our in-house creative studio designs thumb-stopping static ads, motion graphics, and scripts UGC angles. We continuously rotate creative batches to prevent ad fatigue.

To allow the algorithms to pass through the machine learning phase (approx. 50 conversions per week per ad set), we typically recommend a minimum starting ad spend of $3,000 to $5,000 per month.

Complimentary Strategic Evaluation

Get Your Paid Ad Accounts Audited

Paste your Shopify store URL and tell us about your current Meta/Google ad spend. Our media buying directors will audit your pixel match quality, creative fatigue, and ROAS within 24 hours.

Is your e-commerce store reaching its full potential? Find out with our free audit at EZPursue. Our experts will analyze your store’s performance, user experience, conversion rates, SEO effectiveness, and more. Get valuable insights and actionable recommendations to boost your online sales and drive growth.

For Existing Brand

Account Performance Deep-Dive

We analyze 20+ Amazon reports across your ads, listings, inventory and account health, then benchmark you against the market to show exactly where you stand and where you’re losing money.

For New Brand

Market & Product Viability Check

Launching a new brand? We study your competition, demand and pricing first, so you know your product can win before you invest in inventory or ad spend.

Every audit ends with a clear 60-90 day growth plan: prioritized actions, realistic targets, and zero guesswork.

Direct Strategist Evaluation
48-Hour Turnaround

Request Your Store Audit

Fill out your details below and our senior e-commerce strategists will analyze your listing or storefront.

Audit Form
Complimentary Growth Audit

Get A Free Audit

We build, optimize, and scale Amazon businesses with data-driven strategy, high-performance advertising, and conversion-focused execution. From first sale to serious scale.

Audit Form